You’ll leave this session with a sharper sense of what to cut, what to double down on, and why trying to be everything to everyone leads to mediocrity.
In this episode, we dive into how digitally reinforced echo chambers are subtly shaping the way we view the world—online and offline.
Nature is governed by immutable laws, and so is marketing. If you’ve wondered why some brands soar while others fail to take off, the answer lies in understanding the essential ‘laws’ that shape the identity of your products and services.
Nature is governed by immutable laws, and so is marketing. If you’ve wondered why some brands soar while others fail to take off, the answer lies in understanding the essential ‘laws’ that shape the identity of your products and services.
The Thirteen Steps is a core concept of our entire curriculum. These are the fundamental steps we use and teach for building powerful offers.
Take control of your financial future with our webinar on thinking accurately about money. Learn how to avoid mistakes, create a long-term financial plan, and how not to make decisions based on fear and panic. Learn to use money as a tool and achieve your goal!
In the second stage of Professional Influence, your key problem is that you haven’t accessed the amplifying power of an ambitious peer group.
Career is our marketplace identity. It is how we are identified as an offer of help and value in the marketplace. Career is, in general, how we are known as an identity of value and help in our public world.
You are always transacting to satisfy your Conditions of Life. So is everyone else. If you embody this fact, you’ll always win.
How do you expand your influence? What does this mean?
How do you mitigate your cost? The cost of what?
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