Mechanics and Practice Program Books and Materials
This is a list of the books that will be required for study and the books we will be referencing in our upcoming study modules so that you may have the opportunity to obtain them if you chose. We have taken the opportunity to categorize the books as:
- Required – those books you will be assigned specific reading
- Recommended – those books on which we rely heavily but do not assign any specific reading
- Reference – those books we reference but will not recommend you study in their entirety
Required books ought to be purchased and at your disposal for study as needed. We have no recommendation regarding printed, audio, or electronic preferences. Just make certain that your version is mobile as you may need them with you at your conferences and during your study sessions. You may choose to order those books we recommend after you have worked through the particular study on which they are based.
Required books
Influence: Science and Practice by Robert B. Cialdini
Focus: The Future of Your Company Depends on It by Al Ries
The E-Myth (or) The E-Myth Revisited by Michael E. Gerber
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries and Jack Trout
Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey
Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long by David Rock
Willpower: Rediscovering the Greatest Human Strength by Roy F. Baumeister, and John Tierney
Recommended
Getting Things Done: The Art of Stress-Free Productivity by David Allen
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller
Building Trust: In Business, Politics, Relationships and Life by Robert C. Solomon and Fernando Flores
Talent is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin
The Human Condition by Hanna Arendt
Built to Sell: Creating a Business That Can Thrive Without You by John Warrilow
Financial Intelligence, Revised Edition: A Manager’s Guide to Knowing What the Numbers Really Mean by Karen Berman and Joe Knight
The Watchman’s Rattle: A Radical New Theory of Collapse
Transactionalism: An Historical and Interpretive Study by Trevor J Phillips with Kirkland Tibbels
Reference
Acts of Meaning by Jerome Bruner
Actual Minds, Possible Worlds by Jerome Bruner
Being in the World by Hubert L. Dreyfus
Objectivism by Leonard Peikoff
The Presentation of Self in Everyday Life by Erving Goffman
The Ethics of Identity by Kwame Anthony Appiah
Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of Solidarity by Spinosa, Flores, and Dreyfus
The UnStoppables: Tapping Your Entrepreneurial Power by Bill Schley
Connected by Nicholas A. Christakis, MD, PhD and James H. Fowler, PhD
Philosophy of Money by Georg Simmel
Sun Tzu Was a Sissy by Stanley Bing
The Outliers by Malcolm Gladwell
Think and Grow Rich by Napoleon Hill
Winning Through Intimidation by Robert J Ringer
Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer
Thinking Fast and Slow by Daniel Kahneman
Papers
Building and Expanding Trust – Part One
Building and Expanding Trust – Part Two
Building and Expanding Trust – Part Three
Objectivity. Introduction to Objectivity (Part One): Reality and the Marketplace
Objectivity. Introduction to Objectivity (Part Two)
