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Focus Lecture: Levers of Influence
27 April, 2023 @ 4:00 pm - 5:00 pm PDT
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Robert Cialdini identified the 7 Levers of Influence that people use to persuade others: reciprocity, commitment or consistency, consensus or social proof, authority, liking, scarcity, and unity. These levers have become widely used for persuasion since the book’s first publication many decades ago.
When it comes to getting people to take action, every exchange is an opportunity to persuade them.
How does Influential U apply these levers?
We have a 13-step model that helps to create powerful offers. By following these steps, you can take your offers from good to great. After you have accurately thought through your approach using this model, applying the 7 levers of influence at every exchange in any transaction is important.
During the webinar, we will discuss:
- The 7 levers of influence and how they have others act.
- How to apply these levers in every exchange you have.
- The concept of ethical influence and what it means.
