Procedure: Advertising Maintenance

The Influence Ecology Podcast publishes a new episode every other Monday morning at 4 AM PT.

Procedure

 

1. Sign in to WordPress and duplicate / Copy existing Podcast post

 

1. Update the guest info, links, bio, etc

• • Refer to the Podcast Google Doc for accurate information
  • Details that need updating:
    • Metadata / Yoast
    • Social media snippet
    • Links at the bottom of the post content
  • Save the post and schedule it to publish on the air date.
  • DO NOT publish the post. The podcast will automatically get added to iTunes.

 

1. Design Podcast artwork
   1. Refer to John’s specs and past podcast artwork
   2. Send to John for approval
   3. Once approved, add artwork to the scheduled podcast post

 

1. Update link Blubrry plugin and podcast audio file

• • Start with podcast folder
    • Jason sets this up
    • Should have audio for the podcast by end of business day (5pm)
    • Make sure it’s the FINAL version not “rough”
    • Notes from John:
      • First – we’ll always tell you when the file is complete and ready.
      • Second – the file will always have the naming of “name final.mp3”
      • Third – we’ll make a folder labeled “Final for Broadcast” Folder
  • Download the appropriate file
  • Open the schedule podcast post and upload the file
  • IMPORTANT:
    • Make sure that the Podcast Episode iTunes Subtitle and iTune Summary match episode. Please make the appropriate changes.

 

1. Once everything is set up, send to Karal for review.

 

1. After everything is approved and ready for publishing, do one last check and confirm that the podcast is scheduled for the correct date.

 

1. After the new podcast has published and is visible on the website, update the date for the 2017 Podcast Tools and Resources page
   1. The new date should be between the two most recent podcasts so that it displays between them on the podcasts page.
   2. This centers the Tools and Resources post on the Podcast page.

Social Media Posting Circuit

 

1. Refer to the “social circuit” tab of the Podcast Google Doc.
   1. Schedule:
      1. Monday – Facebook Post
      2. Tuesday – Facebook Post Ad
      3. Wednesday – Twitter + Linked
      4. Thursday – Re-tweet + PIN
      5. Friday – Linked IE Update
      6. Saturday – Quotetweet + IG
      7. Sunday – GuruTweet
2. Sign in to Buffer, and schedule Facebook, Twitter, Linkedin, Google and Pinterests posts to match the social circuit calendar.
3. Use the podcast naming convention for the FB post: Influence Ecology Podcast Episode 37 with Dawn Dalili hosted by co-founder John Patterson – linking these as they are in this example.