Condition of Transaction: Invention
Transaction for Invitation
Step One:
Articulate the Chief Aim of your enterprise for producing and making Invitations.
To make invitations that build the career we seek; a business and philosophical invention that creates a new pathway for transactional competence.
To make invitations that build the wealth we seek; that the number of invitations made produces minimally 20 people accepted into the Fundamentals of Transaction Program each week.
To produce a recurrent invitation that is an organic and authentic expression of the philosophical orientation of our education.
In addition to the enterprise aims for producing and making Invitations, what is YOUR Chief or Primary Aim for learning, practicing, producing and making Invitations as you transact in the marketplace?
To become masterful in the transaction cycle as an access to transacting for, and thus living, an extraordinary life.
Step Two:
Describe how you (or those accountable) Evidence the State of Mind of an Ambitious Adult and Prove Fitness in producing and making Invitations.
1. I have 10 years experience in the business of program marketing, registration and fulfillment.
2. I have 3 years experience as the key executive managing a large educational enterprise
3. I have 23 years experience in leadership and performance program delivery.
4. I have 16 years experience in train-the-trainer program delivery.
5. I have led programs, conferences and seminars to more than 40,000 people producing acceptable or better results (on average).
6. I have led 32 consecutive 6-month programs producing acceptable or better results (on average).
7. I have led or co-led 128 3-day and 2-day conferences since 1992.
8. I have the network influence, career, reputation, physical fitness and mind to successfully deliver this offer.
9. Summary: I have demonstrated over two decades of the concentration and focus required to make a sufficient number of invitations to satisfy my ambition; for ten years alone, my job each hour of each day, 10-12 hours a day, 6 days a week was to extend 5 invitations, 2 of which were to be accepted. I had a ridiculous number of focused hours of practice and the fitness to remain focused on it for hours, days, and weeks on end.
What evidence do you have that YOU move as an ambitious adult in this offer, and evidence your fitness to deliver a proper and compelling invitation to a prospective specific customer?
10. Before there was a program curriculum or structure, before there was anything but an idea and a plan, my invitations were made to 60 people and accepted by 21. This began our first FOT.
11. I have spent the last two years inventing and making offers producing a 531% increase in revenue from 2010 to 2011.
12. By the second anniversary of our company, we had clients in 18 states and 6 countries.
Step Three:
Demonstrate Accurate Thinking in General Knowledge. Consider what general knowledge must be demonstrated to gain the trust and acceptance of your specific customer?
13. Demonstrate the knowledge that we can have worked with people to produce high performance results – and that we have the knowledge, history and practical experience to press people beyond their current capacities.
14. The general knowledge that must be demonstrated for trust and acceptance of our specific customer is
a. Business knowledge; the legal, financial and managerial basics of basic business ownership.
b. Adult Education; the methods in which to work with adults to produce learning
c. Exclusive Membership; the ethics of exclusive membership are practiced and demonstrated
d. Training & Development; the understanding of how to help adults develop ability, expertise and knowledge.
Step Four:
Demonstrate Accurate Thinking in Specialized Knowledge. Consider what specialized knowledge (and/or knowledge of consequence) must be demonstrated to gain the acceptance of your specific customer to ‘want to know more’ about your offer.
15. That our invitation has people experience cognitive dissonance around:
a. The narrative that they have collapsed work, career and money
b. The narrative that they don’t know how much money they need or why to live the way they hope to live
c. The narrative that they are likely suffering breakdowns in their career ontology
d. The narrative that they will never work hard or long enough to care for their current and long-term chief aims
e. The narrative that they don’t have a pathway to satisfy all their conditions of life
f. The narrative that they don’t know how to articulate the satisfaction of their condition of life
g. The narrative that they are working in a transaction that is not a fit for their transactional behavior
h. That our participants produce an average 46% increase in their income measures in 6 months
Step Five:
Identify the Personality and Transactional Behavior of those accountable for making Invitations on behalf of the enterprise.
16. I am an Inventor and make invitations that create powerful futures for people.
17. Kirkland is a Performer and is all relationships and the threat of the loss of that relationship
18. Suzie is a performer with Inventor training…all relationship with sexy futures
19. Mary Grace is an Inventor…all authority, but poor moods
20. Deborah Kennedy is a Performer with Inventor/Producer training…all relationship with sexy futures
21. Sean Brady is a Performer with Inventor training…all relationship with sexy futures
Identify Your Personality and Transaction Behavior. What asset or liability do you see your Personality being to the enterprise in:
Making Invitations to prospective customers?
John Patterson – Inventor
Assets Sexy Futures Liabilities Bad Moods/Brooding
Contextual Clarity Indifference to Likin
Ego – Confident and Clear Ego – Prickly and afraid of judges
Supporting those who make Invitations on behalf of the enterprise?
John Patterson – Inventor
Assets Keep enticing with Futures Liabilities People will wonder if I like them vs be sure
Can provide clarity, certainty Quickly annoyed with people who don’t get it (as I see they should)
Produce Confidence Will exhaust working with performers/Inventors
Won’t include the producers enough
Step Six:
Articulate your Solution to a Substantial Breakdown in a Specific Ecology.
1. Specific Ecology – Small to Mid-Size Business Entrepreneurs and Managers
2. Substantial Breakdown: insufficient specialized knowledge to satisfy all their conditions of life. These Entrepreneurs do not know that the source of all of the inability is transactional incompetence. Expressed as:
3. Conditions of Life are un-articulated fantasies vs. objective realities
4. No relationship to the interdependency of their Conditions of life
5. No capacity of thinking accurately about their Conditions of life
6. No objective pathway for their fulfillment
7. For each Condition of Life specifically:
a. Money – don’t know how much they need or why. No pathway to getting there if they did. Trapped in a baby-boomer mindset and don’t know their thinking is inherited and inaccurate – a tragic financial future.
b. Career – are trashing their business identity and reputation unbeknownst to them. Aren’t leveraging their career for Money. Aren’t focusing their identity.
c. Work – are attempting to labor their way to success at the sacrifice of their health, relationship and happiness. Are inventing labor vs. knowledge-based offers. Inventing offers that will never produce sufficient money for their desires.
d. Health – no relationship between health and the satisfaction of money, career and work conditions.
e. Environment & Aesthetics – indifferent or weak relationship between their environment and their performance or satisfaction.
f. Membership – belong to ecologies that are high-cost and actually may damage their success
g. Family & Intimate Relationship – are in relationships where others don’t hold your concerns as theirs. Are tolerating dissatisfaction in high-cost relationships. Aren’t ‘transacting’ in these relationships.
h. Devotion – suffer in service of making a difference, misbegotten philosophies about ambition as ‘bad’
8. Marketplace is indifferent and we act as if it cares
9. No understanding of the need to – or the capacity to agitate or excite the indifference of the marketplace to have our offers accepted to satisfy our own conditions of life.
10. No capacity to think about our offers as help to fulfill others Conditions of life.
11. Lack the mechanics, practices and habits to produce any of this over time.
12. Lack the required social environment that serves as the glue for these mechanics, practices and habits – which fulfill the offers we invent to satisfy our conditions of life.
13. Lacks the specialized and abundant help to fulfill a well-articulated offer that satisfies their conditions of life.
14. Substantial Breakdown Summary: People hope. Fantasies rule. Bullshit prevails. It’s not going to get better. People do not have the competence to transact for the satisfaction of their conditions of life – and they do not know that they do not know that.
15. Solution – A unique member curriculum that educates ambitious adults to satisfy their conditions of life. The leading business education in transactional competence.
Step Seven:
Specify your Customer.
1. Small and Mid-size Business Owners
2. Entrepreneurs
3. Business Managers
a. Who wish to grow their company
b. Who are failing and need solutions for growth
c. Who need to bolster their sales force
4. I specified our customers as someone who:
a. Seeks the unapologetic rigor of masterful trainers and an ambitious peer environment
b. Seeks to learn, grow and develop – possibly forever
c. Is ambitious; they are eager, enthusiastic and motivated to invest themselves in the articulation of their chief aims in life for health, happiness and prosperity
d. Has gotten unwilling to tolerate their own and others naiveté
e. Understands that their only access to wealth is through entrepreneurship and specialized, abundant help
f. Recognizes they don’t have the knowledge they need and respects the power of specialized knowledge
g. Seeks to move away from labor focused transactions to knowledge focused transactions
h. Recognizes they cant do it on their own – and will continue to do as they’ve always done unless they intervene
i. Seeks, in practice and reality, a specific solution to the breakdowns they experience in fulfilling their own career, work, money and health Conditions.
5. I would not seek a customer who:
a. Is unable to afford our offer
b. Is committed to a naïve, young adult narrative
c. Is unethical, disrespectful and/or committed to mischief (harmful, illegal actions)
d. Is high-cost; in a perpetual state of despair, confusion, skepticism or drama
e. Is currently in a state of survival (financial or otherwise)
f. Is incapable of distinguishing the difference between fantasy and reality
g. Has bought and is committed to The Current’s narrative that they are entitled to prosperity without transacting for it
h. Is committed to magical thinking as a solution to the breakdowns they experience in career, job and money; i.e. depends on ‘manifestation’, ‘attraction’ and ‘affirmations’ to produce income.
i. Has no regard for the solution I offer and the mastery earned through several decades of specialized training
j. Is someone I need to sell or convince vs. someone who seeks inclusion
Step Eight:
Invent the Transaction for Invitation.
1. Invention – an assessment is made of a person that they are or are not our specific customer
2. Invitation – an agitating or exciting statement is made the produces a request to hear more
3. Presentation – the presentation of our specific solution to a substantial breakdown is made
4. Contract – a request for an application is made
5. Fulfillment – the application is completed and returned. The interview is scheduled.
6. Satisfaction Metrics – the application is completed and returned within 72 hours and it is signed
7. Completion – the statistics for the invitation are tracked in our status summary and invitation statistics
8. Assessment – the statistics are used to assess our effectiveness and our prices
9. Reinvention – the invitation mechanics and process is upgraded, simplified or exhausted
Step Nine:
Apply Weapons of Influence for each Move and Phase of the Transaction for Invitation.
1. Invention – an assessment is made of a person that they are or are not our specific customer – WOI = SCARCITY AND LIKING
2. Invitation – an agitating or exciting statement is made the produces a request to hear more – WOI = SCARCITY, LIKING, COMMITMENT AND CONSISTENCY
3. Presentation – the presentation of our specific solution to a substantial breakdown is made – WOI = SCARCITY, LIKING, COMMITMENT AND CONSISTENCY
4. Contract – a request for an application is made
5. Fulfillment – the application is completed and returned. The interview is scheduled.
6. Satisfaction Metrics – the application is completed and returned within 72 hours and it is signed
7. Completion – the statistics for the invitation are tracked in our status summary and invitation statistics
8. Assessment – the statistics are used to assess our effectiveness and our prices
9. Reinvention – the invitation mechanics and process is upgraded, simplified or exhausted
Step Ten:
Demonstrate how the enterprise applies Concentration and Focus to the Transaction for Invitation.
1. By managing the Membership Development Team to take actions to produce the sufficient number of invitations daily, weekly, monthly, quarterly to produce the target.
2. By providing training and practice for making invitations – distinct from presentations.
What are your Specific Accountabilities related to the Transaction for Invitation?
1. I manage the Membership Development Team to take actions to produce the sufficient number of invitations daily, weekly, monthly, quarterly to produce the target.
2. I provide training and practice for making invitations – distinct from presentations.
3. I provide the planning of targets based on the historical data that informs us of the number of invitations required to produce the target.
Step Eleven:
What practices are in place to Build and Expand the Influence Ecologies and Cooperation of the enterprise to produce and make Invitations?
1. Contact personal networks and make invitations.
2. Contact current participants and members and offer to assist them with building their influence ecology and cooperation; transact for leads from them.
3. Use membership and sociality to meet new people and their networks. Attend networking and association meetings. Join entrepreneur groups or venture capital groups.
Speculate on or describe any practices you currently have or might put in place in order to Build and Expand your Influence Ecologies and Cooperation to produce and make Invitations?
1. To manage that the MDT attends two networking meetings a month
2. To manage that we host X number of Invitation Events each month.
3. To train Invitation Events Leaders to lead Invitation Events for our members
4. To practice invitation by attending business or social events with the specific intent to practice invitation.
Step Twelve:
Study the Current.
1. Observe and capture invitations that agitate and excite compliance for presentation. Begin to note how compelling something is – and why? Why do I click what I click. Does it excite or agitate?
a. Headlines
b. Marketing slogans
c. Advertising
Step Thirteen:
What is the Plan for Reinvention of the Transaction for Invitation?
1. Using the MDT, host Invitation reinvention calls every quarter for our mocking calls.
2. Using The Influence, post and track invitations. Provide polls or track clicks.
